Learn the story of Captains Preferred Products — a family run business based in Jacksonville, Florida.

The Story of Captains Preferred Products

Captains Preferred Products was created out of love for the ocean. We are a boating and fishing family with decades of hands-on experience on the water. That’s why we only sell products we believe in 100% and use every day on our boats.

Our boat cleaning supplies and detailing products are crafted specifically for the needs of captains, marinas, and boat enthusiasts. We stand behind our products completely.

We aren’t a big corporation — just a family-run business striving to provide the best possible products and customer service to each of our dealers and customers.

  • Our Products

    We stand behind our products. If you have an issue with an order, please reach out to us and discuss your concerns. We’re here to provide the best products and services possible. Your feedback matters!

  • Our Order Processing

    We take the security of our customers seriously, which is why our checkout process is 100% secure. We process payments through Stripe, Google Pay, and Apple Pay — global processors that ensure the security of your data.

  • Ron Heisler - Founder / Operations

    Ron has 30-plus years in the distribution sector, specializing in designing and bringing new products to market. For the first time, he gets to use his background for a market that he’s been rooted in for years, and loves. When not working, being on the water with his family is where you will find him.

    He is excited to not only work in an industry that he loves and feels has always been such a big part of his life, but, he also gets to work with a great team that is eager to support customers all over the map.

  • Nick Heisler - Customer Service / Outside Sales

    Nick is rooted deep in offshore fishing. He has years of experience fishing on large sportfish boats and has maintained some of the largest boats available.

    Nick’s background gives him much-needed knowledge for the marine industry. Nick digs into customers’ problems so he can come up with the best long-term solution.

  • Riley Reed - Outside Sales

    Riley has years of experience on a wide range of boats. He loves Bluewater fishing as well as loves all types of boating. When not on the water he enjoys building custom trucks. Riley brings great energy to the CPP team and our customers. He goes the extra mile to make sure they are well cared for.

  • Kelly Heisler - Billing and Accounting

    Kelly brings so much to the CPP team. She handles all the AP/AR and payroll. Just like the rest of our team, her favorite place to be is on or in the water.

    From fishing, diving, and spearfishing to floating on a sand bar, being on the water is her jam. When she’s working, she is team mom. She takes care off all of us along with our great customers.